This football concept was developed as a proof of concept to show how the same creative platform we established for the Westchester Warriors Hockey charity organization could expand into football.
The original Warriors platform helped create a strong, professional sports identity around the team while supporting its larger mission of raising funds for Maria Fareri Children’s Hospital. For the football version, I wanted to keep that recognizable Warriors DNA but translate it into the energy, impact and visual language of football—strong typography, bold team branding, player-driven imagery and broadcast-style motion graphics.
The goal is to demonstrate that the Warriors identity can become a flexible multi-sport brand platform, giving the organization a consistent look for social media, promotional videos, fundraising events, sponsorships and other community initiatives while keeping the charitable mission at the heart of the brand.
This football concept was developed as a proof of concept to show how the same creative platform we established for the Westchester Warriors Hockey charity organization could expand into football. The original Warriors platform helped create a strong, professional sports identity around the team while supporting its larger mission of raising funds for Maria Fareri Children’s Hospital. For the football version, I wanted to keep that recognizable Warriors DNA but translate it into the energy, impact and visual language of football—strong typography, bold team branding, player-driven imagery and broadcast-style motion graphics. The goal is to demonstrate that the Warriors identity can become a flexible multi-sport brand platform, giving the organization a consistent look for social media, promotional videos, fundraising events, sponsorships and other community initiatives while keeping the charitable mission at the heart of the brand.
